The American fast-food chain Steak 'n Shake has just announced a major move—investing $10 million in Bitcoin. This is not just a simple financial investment; the underlying logic is quite interesting: the company plans to integrate Bitcoin reserves, sales growth, and food quality improvements into a self-reinforcing system. In other words, managing the core business well while accumulating Bitcoin assets—this approach is still quite rare in traditional industries. It also shows that more and more established companies are beginning to view digital assets as a long-term strategic reserve.