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The "World Freedom" organization linked to Trump launches a loan platform—Is there a conflict of interest?
The World Liberty Financial Company (WLFI), supported by the family of U.S. President Donald Trump, has launched a decentralized finance (DeFi) lending platform called World Liberty Markets for its $1 face value stablecoin. The stablecoin has a circulating supply of $3.4 billion. The platform allows borrowing and lending with $1 as the collateral, including Ethereum, USDC, USDT, tokenized Bitcoin, and WLFI governance tokens. The platform’s launch coincides with the overall recovery of the cryptocurrency lending market, with the total crypto lending reaching a record high of approximately $74 billion in Q3 2025. Meanwhile, the Trump family is reportedly set to earn $800 million in cryptocurrency income in 2025, with $463 million coming from WLFI token sales, a development that is attracting close attention.