Many people love to make judgments based on intuition when investing. Phrases like "I think," "I feel," or "I believe" really lead to quick failure. Anyone can see the surface of a project, but what is its core? Most people simply can't see through it. When the market reverses, they realize their judgments were completely wrong. So, instead of relying on subjective impressions to bet on projects, it's better to calmly study the fundamentals—this is the secret to lasting success.