Google's newly launched AI shopping agreement has raised consumer concerns about pricing. Lindsay Owens from Groundwork Collaborative warned that this "personalized upselling" feature could lead to "surveillance pricing" by analyzing users' chat records. Google denied this, stating that it prohibits merchants from displaying prices higher than those on their own websites, and that "upselling" only shows premium options. This debate highlights the broader contradiction faced by big tech companies as they develop AI shopping tools—how to balance merchant relationships and consumer data.