Plus500 reported its strongest first-half Customer Income in five years during the first half of 2026, as the broker expanded beyond traditional CFD business into prediction markets and derivatives. Revenue reached a three-year high of $462.9 million, up 12% year over year, while Customer Income rose 24% to $460.8 million. The company's diversification strategy drove non-OTC activities to account for approximately 15% of group revenue during the period, reflecting a broader retail trading industry trend where brokers invest in new asset classes to attract higher-value customers.
Plus500 Reports 12% Revenue Growth to $462.9 Million
Revenue increased 12% year over year to $462.9 million during the first half of 2026, while Customer Income rose 24% to $460.8 million. The gap between Customer Income growth and reported revenue illustrates a shift toward attracting customers who generate higher lifetime value and remain active for longer periods.
Average Revenue Per User increased 2% to $2,346, while active customers grew 10% to 197,294. New customer acquisition accelerated 17% to 65,723 during the first six months.
EBITDA increased 1% to $187.5 million, producing a margin of 41%. Management attributed the slower profit growth to deliberate increases in customer acquisition spending and continued investment in expanding its U.S. business.
Company Expands Prediction Markets with CFTC-Regulated Sports Contracts
Plus500 launched its consumer prediction markets platform in February and expanded the offering in June with CFTC-regulated sports event-based contracts. The company now operates on both sides of the market through business-to-business infrastructure and direct-to-consumer trading.
The non-OTC business generated approximately $70 million during the first half, representing around 15% of total group revenue compared with roughly 13% a year earlier. Management said that business grew approximately 30% year over year.
Plus500 Introduces 24/5 Trading on Stocks and ETFs
Plus500 expanded its OTC platform during the period with launches in Canada and Japan while introducing 24/5 trading on stocks and ETFs. The move reflects a structural shift across financial markets as investors increasingly expect access beyond traditional exchange hours.
Extended-hours trading has become one of the industry's fastest-growing competitive battlegrounds, with brokers, exchanges and market operators investing in products that allow clients to react to earnings, macroeconomic events and geopolitical developments outside regular sessions.
Cash Balance Exceeds $850 Million with Zero Debt
Plus500 ended June with more than $850 million in cash and no debt, providing flexibility to invest in new products, acquisitions and shareholder returns. The company confirmed it expects to announce additional dividends and share buyback programmes alongside its interim results on 10 August.
While EBITDA grew only 1%, Plus500 deliberately increased spending on customer acquisition, product expansion and U.S. growth initiatives. That strategy compressed margins in the short term but supported stronger customer growth and continued diversification of the business.
Chief Executive David Zruia said the results reflected "the quality of our customer base, the power of our proprietary technology, and the growing breadth of our global platforms," adding that the company's expanding U.S. presence and diversified earnings model position it for continued growth during the second half of the year.
FAQ
What revenue did Plus500 report for the first half of 2026?
Plus500 reported revenue of $462.9 million for the first half of 2026, representing a 12% year-over-year increase and the company's highest revenue in three years. Customer Income rose 24% to $460.8 million, marking the strongest first-half Customer Income in five years.
How much of Plus500's revenue comes from non-OTC activities?
Non-OTC activities accounted for approximately 15% of Plus500's group revenue during the first half of 2026, compared with roughly 13% a year earlier. The non-OTC business generated approximately $70 million during the period and grew approximately 30% year over year.
What is Plus500's current cash position?
Plus500 ended June with more than $850 million in cash and no debt. The company confirmed it expects to announce additional dividends and share buyback programmes alongside its interim results on 10 August.
