BTC plunges 0.84% in 15 minutes: Strategy’s first sale of BTC breaks the Never Sell narrative, sparking market concerns

From 22:45 to 23:00 (UTC) on June 2, 2026, BTC rapidly fell within 15 minutes, with a return of -0.84%. The price ranged from 66,248.9 to 66,950.6 USDT, with a volatility of 1.05%. The price broke below the $70,000 key support level for the first time since April 2026, and market volatility noticeably increased.

The main driver behind this move was Strategy’s first-ever sale of BTC, breaking the “Never Sell” commitment that had been in place for four years. On June 1, 2026, Strategy formally announced that it sold 32 BTC during May 26 to May 31, totaling about $2.5 million, at an average price of $77,135 per BTC. This was the company’s first sale of holdings since 2022, marking a fundamental shift in its policy. As the world’s largest corporate BTC holder, Strategy holds about 843,700 BTC (around 3.9% of the total supply), with an estimated value of about $63.87 billion. After the news was confirmed, the market began repricing the systemic risk that the largest corporate holder could continue selling.

In addition, technical and funding factors aligned, accelerating the downward move. First, the $75,000 key support level was lost, triggering programmed sell orders and liquidations of leveraged positions. Second, spot ETFs continued to see net outflows, with daily outflows reaching $733 million, exceeding the total outflows from the previous week and leaving the spot market buy-side in a “vacuum.” Third, on the macro front, the Iran conflict pushed oil prices up by about 40%, compressing room for potential Fed rate cuts, while expectations for a strengthening U.S. dollar index warmed, putting broad pressure on risk assets. The combination of multiple factors amplified short-term selling pressure.

Current volatility risk remains, so attention should be paid to whether Strategy expands the scale of its subsequent BTC sales, whether it can reclaim the $70,000 support level, and the ETF fund flows. Investors should be wary of concentration risk in their holdings, keep leverage positions under control in the short term, and closely monitor on-chain fund flows and changes in macro news.