Apple Price Increases Coming Soon, Not Delayed to Fall: Gurman; iPhone 18 Pro Could Hit $1,299

DRAM9.00%
According to Apple CEO Tim Cook in a WSJ interview this week, Apple products will face price increases due to severe DRAM and NAND flash memory chip shortages driven by AI boom demand. Bloomberg reporter Mark Gurman clarified the increases will arrive soon and won't be delayed until the fall product launch season. TechInsights estimates the next-generation iPhone 18 Pro base price could reach $1,299 if Apple fully passes costs to consumers, with Mac and iPad product lines also potentially affected.
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