PepsiCo has launched its own prebiotic soda under the Pepsi brand, following its $1.95 billion acquisition of Poppi and CEO Ramon Laguarta’s statement that fiber is the “next protein.” The new product, which debuted online on Black Friday and is now available nationwide, offers consumers a fiber-rich cola option. This move is part of PepsiCo’s broader strategy to integrate more fiber into its top-performing products.
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Pepsi Just Launched Its Own Prebiotic Soda—Months After Buying Poppi for $1.95 Billion
PepsiCo has launched its own prebiotic soda under the Pepsi brand, following its $1.95 billion acquisition of Poppi and CEO Ramon Laguarta’s statement that fiber is the “next protein.” The new product, which debuted online on Black Friday and is now available nationwide, offers consumers a fiber-rich cola option. This move is part of PepsiCo’s broader strategy to integrate more fiber into its top-performing products.