Footwear industry brands going global and channel expansion have become hotspots, with Weike Footwear's stock price showing significant fluctuations.

Economic Observer Network: In the past 7 days (February 6 to February 12, 2026), footwear industry hotspots focus on brand internationalization and channel expansion. For example, UK functional ballet shoe brand Rockfish Weatherwear opened a new store in Shanghai’s iapm on February 11, planning to expand to about 100 stores in China within three years, aiming for annual revenue of 1 billion yuan. This reflects how mid-to-high-end footwear brands strengthen market penetration through offline expansion. Meanwhile, Jieyang footwear’s export volume reached 946 million yuan in 2025, demonstrating successful brand internationalization strategies. Companies are enhancing premium capabilities through IP collaborations and cross-border e-commerce, shifting the industry toward value-based competition. The sports footwear and apparel sector maintains growth, with China’s market size growing at 6% in 2025. Demand for functional and fashionable products is rising, with brands like On and Salomon attracting consumers through technological innovation and cross-industry collaborations.

Recent Stock Performance

Vico Shoes (WEYS.OQ) experienced significant stock price fluctuations over the past 7 days, with a range of -3.48% (February 6 to February 11). On February 9, the stock dropped 4.36% in a single day, but rebounded 1.38% on February 11, closing at $31.60. During the same period, trading volume was approximately $1.3256 million, with a volatility of 7.27%, underperforming the footwear and accessories sector (-1.40%) and the broader US stock market (Dow Jones up 2.48%). The latest trailing twelve months (TTM) P/E ratio is 12.44, with a dividend yield of 3.39%, and a total market capitalization of $302 million.

The above information is compiled from public sources and does not constitute investment advice.