Lao Pu Gold's first price adjustment in 2026, with an overall adjustment range of 20% to 30%

CryptocurrencySniper · 2026-02-28T05:35:34+00:00

Lao Pu Gold first adjusted its prices on February 28th, with a range of 20%-30%. For example, a 20.8g necklace increased from 47,300 yuan to 60,100 yuan, a 27.6% rise. The international gold price increase drove this price adjustment, and the enhancement of brand value is also one of the reasons. Other brands like Chow Tai Fook also plan to raise prices, and the market continues to pay attention to the sales strategy of fixed-price gold.

CryptocurrencySniper

2026-02-28 05:35:34

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Lao Pu Gold Experiences First Price Adjustment of the Year

On February 28, The Paper News learned that Lao Pu Gold has undergone its first price adjustment of the year, with a change of 20%-30%. For example, a necklace weighing about 20.8 grams was priced at approximately 47,300 yuan before the adjustment and 60,100 yuan afterward, representing a 27.6% increase.

It is reported that before this round of price adjustments, many Lao Pu Gold stores experienced long queues. Data shows that since 2025, international gold prices have increased by over 85%, currently reaching $5,279 per ounce. Major international investment banks are generally optimistic about gold price trends, with JPMorgan predicting it could reach $6,300 per ounce within the year. The three price adjustments by Lao Pu Gold in 2025, along with this latest change, have kept the overall price movement in sync with gold price increases.

Industry insiders told The Paper News that this price adjustment is not simply a pass-through of gold prices but a strategic move supported by the brand’s ongoing strength and product value. Despite two to three price adjustments annually, Lao Pu Gold continues to maintain high popularity.

As international gold prices rise, more brands plan to increase prices on fixed-price gold jewelry.

Fixed-price gold jewelry is generally not sold based on weight per gram but is directly priced by the jewelry stores. The price includes craftsmanship and brand value, often significantly higher than the gold price calculated per gram. The products mentioned above from Lao Pu Gold are examples of fixed-price items.

During visits, The Paper News found that Chow Tai Fook also plans to adjust the prices of its fixed-price gold products around mid-March 2026. A store clerk told The Paper News that the expected increase would be between 15% and 25%. Another clerk said, “Some styles might see a 30% increase, but since the new price tags haven’t arrived yet, we don’t know the exact increase for specific products. Fixed-price gold isn’t sold by the gram, so it doesn’t change daily. When gold prices go up significantly, fixed-price gold will definitely be adjusted.”

During visits, several gold brands offered discounts on per-gram gold, with discounts ranging from 40 to 180 yuan per gram. Some brands also discounted fixed-price gold jewelry, offering 15% or 20% off. However, when comparing the discounted fixed-price products to gold priced by the gram, the fixed-price items still remain more expensive.

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