Chow Tai Fook is going to raise prices again

K-LinePoet · 2026-02-28T05:17:27+00:00

Chow Tai Fook will generally adjust gold product prices in mid-March, with an expected increase of 15%-30%. Some stores have confirmed that they will significantly raise prices for fixed-price products such as the Five Emperor Coins bracelet, with the bracelet price increasing by over 33%.

K-LinePoet

2026-02-28 05:17:27

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Recently, there have been reports that Chow Tai Fook will adjust its gold product prices after the Spring Festival. The price adjustment is expected to officially start in mid-March. Some stores have already received related notices. The price increase mainly focuses on fixed-price products, with an estimated rise of 15% to 30%. However, the specific details and implementation timing of the price adjustment will depend on the store’s price tag updates. On February 24, a sales associate at Chow Tai Fook in Beijing Jingxi Joy City confirmed the price increase to reporters. The sales associate said, “The price increase is around March 10. A 29.88-gram Five Emperor Coins gold bracelet was priced at 53,800 yuan before the increase and will soon rise to 71,800 yuan. Currently, it’s in high demand.” Based on this, the bracelet’s price has increased by over 33%, and the average price per gram after the increase exceeds 2,400 yuan. (China News Agency)

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