PNC Financial Services Group’s wealth management arm has launched PNC Premier Client, an integrated banking and investment offering for mass-affluent individuals and families with over $100,000 in assets. This initiative, which includes dedicated teams and upgraded Premier Branches, aims to deepen relationships with this significant market segment and mirrors a broader industry trend among large U.S. banks. The program is expected to boost PNC’s wealth management fee-based revenues and improve client engagement by consolidating financial services.
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PNC Financial's Arm Rolls Out Premier Client for Mass-Affluent Clients
PNC Financial Services Group’s wealth management arm has launched PNC Premier Client, an integrated banking and investment offering for mass-affluent individuals and families with over $100,000 in assets. This initiative, which includes dedicated teams and upgraded Premier Branches, aims to deepen relationships with this significant market segment and mirrors a broader industry trend among large U.S. banks. The program is expected to boost PNC’s wealth management fee-based revenues and improve client engagement by consolidating financial services.