Eric Trump and the Trump Strategy in the Cryptocurrency Market: Between WLFI and USD1

The Trump family is building a substantial presence in the crypto ecosystem through concrete initiatives that go beyond political statements favoring cryptocurrencies. Two projects stand out as central to this strategy: World Liberty Financial’s WLFI coin and the USD1 stablecoin, representing different approaches to consolidating influence in the sector.

WLFI Experiences Significant Appreciation Amid Crypto Events

World Liberty Financial’s WLFI token has seen remarkable appreciation, supported by high-profile events attracting industry stakeholders. A major cryptocurrency forum at Mar-a-Lago brought together lawmakers, financial executives, and industry leaders, creating a favorable environment for the project. Trading volume exceeded $466 million in 24 hours, signaling strong market interest.

However, current prices reflect a more tempered context. The coin is trading around $0.11, with daily fluctuations revealing the speculative nature of its movements. Interest may have cooled compared to previous peaks, suggesting that sporadic events generate moments of enthusiasm but not sustained growth.

USD1: Eric Trump’s Stablecoin and the Preservation of the Digital Dollar

Eric Trump and his brother Donald Trump Jr. revealed a more structured ambition: the creation of a stablecoin called USD1, positioned as a tool to “preserve the hegemony of the dollar” in the global digital context. The proposal frames USD1 as a modernization of the US dollar, aiming to maintain the dominance of the American currency in international markets as blockchain solutions gain relevance.

Unlike WLFI, USD1 maintains its peg at $1.00, fulfilling the technical function of a stablecoin. This project reflects a deeper vision of how crypto technology can serve American geopolitical interests, with Eric Trump and his brother positioning themselves as strategists behind this initiative.

Market Volatility and the Impact of Trump’s Policies

Despite declared support for the crypto industry, the broader market faced significant pressures. Bitcoin experienced a considerable decline from its 2025 highs, currently trading around $65.97K. Fluctuations highlight the vulnerability of the asset class to macroeconomic and political factors.

Global tariffs of 10% implemented by the Trump administration indirectly influenced investor sentiment. Simultaneously, the signing of a $1.2 trillion spending bill demonstrates the complexity of balancing crypto-friendly policies with broader fiscal objectives. The total crypto market capitalization still modestly increased to $2.4 trillion, indicating partial resilience despite headwinds.

Allies and Investors Maintain Long-Term Confidence

While the market fluctuates, close Trump allies such as Congressman Byron Donalds continue accumulating Bitcoin during price dips. This dynamic suggests that some investors distinguish between short-term tactical volatility and long-term strategic potential, maintaining positions of confidence even in challenging environments.

Outlook

Trump’s strategy in the crypto sector manifests in two fronts: WLFI as a vehicle for innovation and speculation, and USD1 as a tool for digital economic policy. Eric Trump emerges as a key figure in this effort, especially regarding the stablecoin initiative. However, persistent market volatility indicates that the success of this strategy will depend less on sporadic events and more on the ability to integrate crypto solutions into American macroeconomic goals consistently.