Travel retail shines for Philip Morris International as smoke-free drive accelerates

NodeGuardian · 2026-02-28T02:00:07+00:00

Philip Morris International (PMI) experienced significant growth in 2025, with a 7.3% increase in net revenues to $40.6 billion, mainly from its smoke-free products, particularly in travel retail, underscoring its strategic transformation efforts.

NodeGuardian

2026-02-28 02:00:07

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Philip Morris International (PMI) reported a strong financial performance in 2025, with net revenues up +7.3% to US$40.6 billion, largely driven by its smoke-free business which now represents 41.5% of revenues. Travel retail emerged as a top-performing channel for PMI’s smoke-free products, particularly IQOS, with airports showing the highest year-on-year growth in consumables. This highlights the strategic importance of travel retail in PMI’s global smoke-free transformation efforts, aiming to expand access to science-backed smoke-free alternatives for adult nicotine users.

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