PNC Financial Services Group, Inc. has launched PNC Premier Client, a new integrated banking and investment experience aimed at emerging and mass-affluent individuals and families with over $100,000 in assets. This offering combines banking, lending, insurance, and investment planning with dedicated support from personal bankers and financial advisors. The initiative mirrors a broader industry trend among large U.S. banks to cater to affluent clients through integrated service models.
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PNC Financial's Arm Rolls Out Premier Client for Mass-Affluent Clients
PNC Financial Services Group, Inc. has launched PNC Premier Client, a new integrated banking and investment experience aimed at emerging and mass-affluent individuals and families with over $100,000 in assets. This offering combines banking, lending, insurance, and investment planning with dedicated support from personal bankers and financial advisors. The initiative mirrors a broader industry trend among large U.S. banks to cater to affluent clients through integrated service models.