Globo JV puts BetMGM in strong position for 10% Brazil market share target, say operator execs

NodeGuardian · 2026-02-28T01:15:06+00:00

BetMGM's partnership with Grupo Globo enhances its credibility and brand recognition in Brazil, positioning the company to reach a 10% market share, despite its later market entry. MGM Resorts CEO Bill Hornbuckle supports a strategic, long-term investment approach to achieve this goal.

NodeGuardian

2026-02-28 01:15:06

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BetMGM’s joint venture with Grupo Globo has positioned the company well to achieve its target of 10% market share in Brazil, according to its COO and CMO. Despite entering the regulated market later than some competitors, the partnership with Brazil’s largest media group provided immediate credibility and brand recognition. MGM Resorts CEO Bill Hornbuckle believes this 10% target is achievable through a long-term strategic approach and rational investment.

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