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A major restaurant chain just announced an aggressive shift in treasury strategy. Moving forward, all Bitcoin proceeds from sales will be systematically accumulated into their Strategic Bitcoin Reserve. The latest update? They just bumped their Bitcoin exposure by $10 million in notional value. This marks a significant institutional adoption move, with the company treating Bitcoin not as speculative trading fodder but as legitimate corporate treasury allocation. The strategy mirrors broader trends among public companies recognizing Bitcoin's store-of-value thesis. Whether this becomes a watershed moment for restaurant industry adoption or remains an outlier, one thing's clear: institutional capital continues finding its way into Bitcoin reserves.