2026-01-17 05:03:47

The fast-food giant Steak 'n Shake's recent move has attracted industry attention—this well-known American chain announced a $10 million direct purchase of Bitcoin.

This is not just a simple financial investment. The company specifically emphasized in its statement that this model connects a few key elements: store sales growth, continuous improvement in food quality, and long-term stable accumulation of Bitcoin. According to their logic, these three components can form a self-reinforcing closed loop—good sales generate cash flow, improved quality attracts more customers, and the accumulated Bitcoin serves as a long-term store of value.

This reflects an interesting phenomenon: more and more traditional companies are re-evaluating the role of crypto assets in their corporate financial strategies. From large publicly traded companies to medium-sized commercial brands, Bitcoin reserves are becoming a new asset allocation option. The approach of this fast-food chain, to some extent, is a microcosm of this trend.

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DYORMaster

· 4h ago

Amazing, even fast-food chains are starting to stockpile BTC. If this becomes the standard, how crazy would that be? The money earned from selling burgers is directly invested in Bitcoin. I just want to know how they explain this logic to the board of directors haha. The moment traditional companies awaken, let's see how their BTC holdings look next quarter. I'm optimistic about this approach—asset preservation + quality competitiveness. Has Bitcoin really become a standard for enterprises? This is outrageous, but I like it. It shows that adoption is accelerating.

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ForkTongue

· 4h ago

Wow, $10 million to buy Bitcoin? Fast food restaurants are starting to play with store value, and they're serious about it. Traditional companies are waking up; Bitcoin has really become a standard asset. Selling burgers while hoarding coins—this approach is quite unique. Wait, improving quality leads to increased sales and Bitcoin appreciation... Is this logic self-consistent? Maybe overthinking a bit. The so-called "Niuzibi" has truly become a safe-haven asset; even fast food chains are starting to allocate. It's called a closed loop in a nice way, but actually it's just ample cash flow and idle funds finding a place to park. They're really treating Bitcoin as a reserve asset, not just speculation or hype—feels like a different perspective. Fast food chains starting to hoard coins—should I take this trend seriously? Spending 10 million, betting on BTC's long-term appreciation—quite bold. The entry of traditional companies indicates that the market maturity has indeed increased.

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ChainMelonWatcher

· 4h ago

Laughing out loud, are Burger King guys starting to hoard coins? Then should I buy a burger to support them? --- This move is really hilarious... accumulating BTC by selling burgers, the logic is a bit extreme. --- Traditional dining is also starting to play this game? Impressive, but I’ll be convinced if it truly forms a closed loop. --- Throwing 10 million into Bitcoin... that’s some guts, placing a big bet. --- Wait, are they serious? Or is this just another marketing gimmick? --- Copying Musk’s homework, traditional giants are also starting to wake up. --- As long as the price doesn’t fall, it’s fine. Otherwise, explaining to shareholders would be a hassle.

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WhaleWatcher

· 5h ago

Selling burgers and casually stacking Bitcoin? I need to ponder this logic... But on the other hand, this move by traditional restaurant businesses is quite interesting; they are finally starting to take crypto assets seriously. --- 10 million dollars invested in Bitcoin, this fast-food chain really dares to do it, just not sure how their burgers are selling... --- I just want to know, can the quality really be linked to BTC? Or is it just that as the coin rises, the burgers automatically become tastier haha. --- Traditional brands starting to hold Bitcoin reserves, is this a real show of confidence or just trying to ride the hype and make a quick buck... --- Steak 'n Shake this move is good, they’ve finally done their homework properly, no longer treating crypto assets as a flood of disaster. --- Honestly, it’s still a gamble, hope they won’t ruin the burger quality just because the coin price drops. --- Is it a bit ridiculous that you have to watch Bitcoin trends just to eat a burger?

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