UFC IP actually presents an interesting gateway for mainstream audiences entering web3—and here's why: UFC fans and crypto participants are cut from the same cloth. Both groups crave intensity, they thrive on unpredictability, they get off on events that carry real stakes and generate instant outcomes. Think about what draws UFC fans in: each fight is a distinct, high-volatility spectacle loaded with emotion and raw energy. The moment it's over, you know the result—no delays, no ambiguity. That visceral, real-time thrill factor? It's basically identical to what drives people toward crypto markets and on-chain activities. The psychology overlaps perfectly.