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Recently, Chinese Meme coins in the crypto market have indeed become popular, but a closer look reveals that behind them, it's all about emotions and consensus igniting instantaneously at a certain moment.
For example, the Year of the Horse's "马上有钱" (Money Comes Quickly) pun is especially good at riding the hype. Coupled with viral social media dissemination, endorsements from influencers, and during a bull market when funds are idle and seeking an outlet, these factors stack up like igniting a barrel of explosives.
Project teams are also very clever, incorporating zodiac culture, New Year, and Spring Festival themes, with low barriers to entry and high topic relevance that directly tap into retail investors' FOMO psychology. They seize the window of ample liquidity to quickly tell stories of wealth creation.
In essence, this is a grand resonance feast of group psychology and capital. The profit-making effect attracts people to enter, passing the baton down the line, and in the end, whoever catches it loses.