The internet is currently flooded with spam information from bots, AI, and fake hype campaigns. We are overwhelmed with noise, making it very difficult to distinguish real from fake. What we call "attention" (views, engagement) has become unreliable. An even more important point: only **reputation** (a reputation and credibility built over time) can help us identify genuine people, true value, and differentiate from scammers. That is why Web3 needs to build a decentralized reputation system, where your identity and history of actions are your true assets.