People-centric markets has always been a challenge in the Web3 space. Over the years, ecosystem builders have repeatedly tried and iterated to optimize, but have never truly broken through.

Interestingly, many believe that the most controversial and debated figures are actually the most likely to successfully ignite this type of market. Why? A little reflection makes it understandable.

On one hand, high attention and discussion itself are attractive; on the other hand, these figures often possess extraordinary execution capabilities and disruptive innovative thinking. They are unbound by traditional thinking and dare to break existing frameworks. The crypto community has always valued bold experimentation, which is fundamentally different from traditional market operation logic.

Perhaps it is this "underdog" status that can attract the most loyal supporters. And this is exactly what People markets need—strong community consensus and engagement.