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Details: https://www.gate.com/announcements/article/47889
There's an interesting phenomenon: previously, airdrops and incentive distributions on the chain almost entirely relied on snapshots. The problem was that snapshot rules were often vague, and users couldn't pin down the timing, resulting in everyone frantically interacting. Gas fees skyrocketed, and a lot of time was wasted. When the snapshot was finalized, users collectively fell silent and left, while the project fell into an awkward situation—hype quickly dissipated, and long-term ecosystem development became nearly impossible.
Later, some projects changed their approach by linking incentive mechanisms to actual needs. The advantage of this approach is that user participation is no longer blind betting but genuinely solving problems and creating value. This mindset breaks the previous vicious cycle—meaningful incentives and increased user stickiness follow. It has inspired many projects: instead of relying on snapshots to harvest hype, it's better to let users gain real benefits through participation, so the ecosystem can thrive longer.