For HIP-3 projects aiming to capture market share, the real game-changer will be a solid mobile app strategy. Think about it—distribution through a well-designed mobile application is your fastest route to bringing mainstream retail users into the space.

But here's the thing: it's not just about building an app. You need three things working in harmony. First, the UX has to be buttery smooth—no friction, no confusion, just intuitive flows that make onboarding feel effortless. Second, you can't just launch and hope. Real marketing muscle matters when competing for user acquisition. The teams that win will be the ones combining excellent product with solid go-to-market execution.

Bottom line: mobile-first approach with seamless UX and strategic user acquisition is what'll determine which HIP-3 projects actually scale.