Crypto infrastructure projects face a peculiar paradox. When the valuation bubble inflates, these platforms desperately need to prove they've built a thriving ecosystem—enter the DevRel and BD specialists hired to perform an almost Sisyphean task.

Here's the uncomfortable truth: the most meaningful contribution a DevRel can realistically achieve is capturing mindshare through shitposting and social noise. But even that increasingly feels like a game of diminishing returns. The disconnect between inflated valuations and actual developer adoption keeps widening, leaving ecosystem builders caught between justifying their project's worth and admitting the emperor has no clothes.