One viral post, and the whole market's singing your praises. Everyone's jumping in, shilling left and right, talking about the next moon mission. Then what? Sentiment flips like a light switch. Yesterday's hero becomes today's villain. The same people hyping you up are now the first ones heading for the exits, blaming the project for their own FOMO trades. That's just how crypto moves—it's all honeymoon phase until it's not. This is why timing in the market matters as much as picking the right asset.