So, I noticed an interesting move in the space: Zora has migrated to Solana with a new product called Attention Markets. Basically, anyone can create a market for 1 SOL and then trade tokens tied to internet trends, memes, and cultural moments. The idea is pretty creative — instead of betting on elections or macroeconomic data, traders speculate directly on online buzz: viral hashtags, exploding narratives, stuff like AI girlfriends or Bitcoin.

The launch was on February 17th, and it makes sense to do it on Solana technically. Fast block times and low fees are perfect for supporting quick price updates and frequent trading, which is exactly what you need when online momentum shifts every second.

But here’s the problem: initial activity was pretty disappointing. The main token hit a market cap around $70,000 with a trading volume of $200,000. Most other trend markets struggled to find significant liquidity. Net fluctuations, yes, but mostly due to limited order books rather than genuine demand.

Here’s where it gets interesting: Zora was one of the main apps on Base, the Layer 2 network. It launched its ZORA token in April last year and contributed to Creator Coins tied to Base profiles in July. That move temporarily made Base outpace Solana in daily token creation. So, the move to Solana has sparked some criticism within the Base community.

Someone like Jacek Trociński, the developer behind Degen, said it was “really disappointing” to see Zora switch networks. Another creator accused Zora of extracting value from Base before leaving. Meanwhile, Base leaders emphasized that Zora’s creation tools remain fully operational on their network.

What interests me is whether Zora will actually succeed in making this experiment take off. The idea of trading attention itself is fascinating, but if liquidity doesn’t come, it’s just an interesting idea. We’ll see if this product manages to find its audience on Solana or if it remains a failed experiment.